They Laughed When I Started Blogging – But Not When I Got Over 1 Million Visitors

Posted on 27. Aug, 2007 by DeanHunt in Online Marketing

This week is officially known as “The Retiredat21.com Copywriting Headline Masterclass Week”

Ok, I admit, it is not the most catchy of names, but what it lacks in catchyness it makes up for in usefulness and kick-ass-ness.

I am not going to explain the importance of a good headline/title. If you don’t already know the importance of a good headline, then go and sit in the corned and hang your head in shame.

If you are aware of this fact, then you my beautiful friend are also probably aware that creating a good headline can often be tricky.

So all of this week I am going to be introducing the most effective and powerful headlines EVER created. Whats more, I will show you the formulas that you can use to reap the benefits from these headlines. You will have over 50 years worth of painstaking and billion dollar research at your finger tips.

Excited? You should be!

I will do a couple per day for the entire week. By the end of the week you will have a cheat-sheet of million dollar headlines that you can use at your blog, newsletters, emails, sales pages…. infact you can use them for almost anything… tattoo them on your ass if you want.

So here is today’s first Retiredat21.com killer headline:

They didn’t think I could xxxxxx, But I did.

This one is quite simple, but VERY effective. After all, you are reading this now because of this headline:

They Laughed When I Started Blogging – But Not When I Got Over 1 Million Visitors

It is a very simple formula, “THEY” signifies that generally people thought you couldn’t achieve something… in this instance it was blogging, then you blow them away with your success.

It is very much a David vs Goliath headline, and it works due to the public’s fascination for the underdog.

Here are some more examples:

They laughed when I stepped onto the golf course – but not when I blasted the ball 300 yeards down the fairway!

They laughed when I entered the boxing ring – but not when I beat the current world champion!

They grinned when the waiter spoke to me in French – but their laughter changed to amazement at my reply!

They giggled when I said I started dancing – but they stopped once I shot them in the back of the head and buried them in my garden.

Ok, maybe the last one wouldn’t work… in fact, it would probably get you arrested, but you get the message.

This headline formula is very powerful, and is the first of many killer headlines I will be sharing with you this week. So if you are NOT already subscribed to retiredat21.com then now is the time to take action. (subscribe via the box on the top right of the screen.)

Gracias.

The next installment is coming soon.

Dean