Sometimes the Brain Should Just Shut Up

Posted on 05. Jan, 2008 by DeanHunt in Online Marketing

Recently I wrote a blog post that was not planned, was not analysed, and was not based on any methods or technique… I just sat down and wrote it from the heart.

The result? 64 comments in 24 hours, a response of over 140 emails within the first day, and it lead people to say things like this:

With sales copy like that only a moron would not want to hear more. I’m definitely interested in knowing what you have in the works.

Excellent piece of Marketing Dean. You have really got a knack for creating a buzz

It’s interesting to watch this buzz grow in one day. You certainly are talented at getting peoples’ attention.

Dean, your post is very good sales copy.

Ron McDaniel says you are great, and this copy is outstanding. Count me in!

Amazingly I was being hailed as a copy writing expert, and one person even emailed me and said it was the single greatest piece of web copy he had ever seen. I was well and truly baffled.

So here we are, 24 hours later, and still somewhat in a state of shock, but it is now clear why this created so much excitement….

I wrote from the heart and not the head.

I was passionate about what I was saying, everything I wrote was honest and from the heart, and somehow, that passion has leaked through my keyboard, through the cables, across continents and onto the screens of thousands of web readers.

So what is the moral of this story?

Simple. Sometimes the brain should just shut up!