Marketing Techniques for the Modern Age

Posted on 22. Feb, 2007 by DeanHunt in Online Marketing

In the modern age of Internet and Web 2.0 there are six marketing techniques you should consider.

Word of Mouth Marketing - Word of mouth marketing is basically the art of getting your audience to talk about your site/product/service.

Buzz Marketing - Buzz marketing is creating some hype or buzz about your product or service that gets picked up by the media and makes a big splash.  This can also be achieved by having a message that is given from numerous sources at the same time.

Blog Branding - Blog branding is blogging about your product or service in an effort to create an open window on your offerings.  Once you have a solid readership you will have an audience that will listen to your message.

Guerrilla Marketing – Guerrilla Marketing is the art of getting a message out about your organisation on a low budget.

Viral Marketing – Viral marketing is creating interesting, entertaining messages that spread exponetially, usually through the web and email, to large numbers of people.

Community Marketing – Building online niche communities and publications that create lasting relationships with and between community members.