Know your audience

Posted on 22. Feb, 2007 by DeanHunt in Online Marketing

So your audience still are not listening to your messages?

Well let me ask you something…. who are your audience?  I am not implying that you should take them all out to a restaurant to get to know them. But it is important that you get to learn the types of personalities of your readers.

I will run through the main five audience personality types:

1) Trendsetters – Trendsetters always want to be the first in line.

2) Experts - Experts want to know the facts

3) Opinioners – Opinioners want to know the possibilities

4) Tastemakers – Tastemakers want to see the big idea

5) Social leaders - Social leaders want to share it with others

6 & 7) Mainstreams & Laggers - These two personalities want to reduce risk and feel secure.

Do some test articles and see what your audience responds too. From there you will be able to see the personalities of your blog.