How a Car Accident Made Me a Copywriting Expert

Posted on 28. Aug, 2007 by DeanHunt in Online Marketing

I was driving home from Madrid the other day and we got stuck in terrible traffic. There had been a really bad accident on the other side of the road, and all the drivers had slowed down to hopefully witness a bit of gore.

But alas, Al Gore was nowhere to be seen, and the police had cleared the mess.

In total we sat there for over an hour, very bored and very hot.

So what else could I do? I whipped out my copywriting books from the boot (trunk) of the car, and passed the time by reading the copywriting secrets from numerous gurus.

Today I am going to show you another powerful headline creating formula:

This is a VERY simple one: HOW ______ MADE ME ______.

e.g How a Car Accident Made Me a Copywriting Expert

How a Freak Accident Made Me a Golfing wizard

It is that simple.

More techniques are coming soon.