Facebook Advertising with Facebook Ads

Posted on 02. Jan, 2008 by DeanHunt in Online Marketing

Move over Google, there is a new man in town, and he goes by the name of Facebook. Well…. Facebook ads to be specific.

Facebook has now moved into the world of targetted ads, and due to the amount of data they have on us all, they can be much more targeted than Google.

FaceBook Ads – Are they as useful as a chocolate fire guard?

Talk from the valley from mid 2007 suggested that Facebook ads were the poorest performing of all the click based ad systems available. They did some extensive tests and were getting a clickthrough rate of 400 for every 1 million views, which they claim is due to people socializing on the site and not being interested in ads. So that would suggest that promoting your website on Facebook may be as useful as a chocolate fireguard…. but…..

I don’t buy it

Personally I don’t buy the claim that people are not clicking Facebook ads because they are too busy poking each other. Let’s be honest, if they were genuinely busy, then they wouldn’t be on Facebook in the first place.

Also, they claim that the site is mainly just students, well, I know the article was published 6 months ago, but from what I have seen, the site has moved on a long way since starting out as a college platform. I have over 100 friends in my account, and I am 25, yet I don’t think I have one single student in my profile.

Has Facebook Peaked?

I recently read that if Facebook was a country, it would be the 3rd biggest country on the planet. So that shows the huge growth that they have experienced. However, I have also spoken to contacts who claim that it will become the next Myspace… aka cesspool of the Internet.

Who knows what the future holds for Facebook, but for webmasters and marketers it is likely to only bring new changes and new options, and that can only be good.

Right, I am off to poke my mum… argghhh, that doesn’t sound right!!