Archive for 'Online Marketing'

Marketing That WON’T Cost You an Arm and a Leg

Posted on 21. Aug, 2007 by .

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In George Washington’s days, there were no cameras. One’s image was either sculpted or painted. Some paintings of George Washington showed him standing behind a desk with one arm behind his back while others showed both legs and both arms. Prices charged by painters were not based on how many people were to be painted, [...]

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Online Marketing Secret Trick

Posted on 20. Aug, 2007 by .

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Today I am going to share with you a trick that will help you grab your reader’s attention. This is a trick that has been known in many marketing and copywriting circles for a number of years, and whilst it is simple, it is also highly effective. I like to call it “the fact leader” [...]

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How to promote a MOVIE

Posted on 17. Aug, 2007 by .

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I love creative marketing stunts. I love them almost as much as I love the thought of Angelina Jolie in a maids outfit… well, maybe not that much. But anyway, I get a kick of creative genius, and if you want to get inspired then check out two of my favourite movie marketing campaigns: SPIDERMAN [...]

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How to Promote a BBQ Store

Posted on 16. Aug, 2007 by .

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Dean, I own a BBQ store, how do I create a buzz marketing promo for it? Well, you could burn your store down to prove how good your lighter fluid is. But if you are looking for a more realistic option, then check out this stroke of marketing genius:

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What Happens When Marketing Goes BAD

Posted on 15. Aug, 2007 by .

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I am a strong believer that you have to push the boundaries with your marketing campaign. This is true today more than ever before. But this also increases the chances that your marketing campaign could be a PR disaster. Today I am going to share with you one of my all time favourite marketing FxxK [...]

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7 reasons the number 7 is 7th heaven

Posted on 02. Aug, 2007 by .

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Did you know the writing your website content in list format will vastly increases your chances of getting huge success on social media sites like Digg.com? Did you also know that lists with 7 items are regarded as the most successful? Many people have wondered why this is the case. So today I am going [...]

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Tools to Help you Digg Faster than a Murderer in a Forest

Posted on 26. Jul, 2007 by .

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Unless you have been locked in the basement for the past two year, you will be familiar with Digg.com Digg is a great site with all the latest news and articles, but if you want to become a hardcore digger and break into the exclusive ranks of the “top 100″ then you better start using [...]

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Propaganda Marketing

Posted on 25. Jun, 2007 by .

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I love the word propaganda! I also like the words: “Money”, “Destroy”, “Profits”, “awesome” and other kick-ass words… Therefore it is clear that Propaganda marketing was always going to appeal to me. Unfortunately my lawyer won’t approve 99% of my ideas So I will show you a mild but brilliant propaganda marketing ad that I [...]

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Viral Marketing – Will It Blend

Posted on 11. Jun, 2007 by .

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In 2006 I was told that I may have had the viral marketing story of 2006 (see here and here) But there can be no doubt that the big viral marketing story of 2007 has been the “Will It Blend” videos. You can see some of them here. The brains behind this campaign is Tom [...]

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Internet Copywriting Advice

Posted on 24. May, 2007 by .

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Sherlock Holmes and Dr. Watson went on a camping trip. They pitched their tent under the stars and then went to sleep. In the middle of the night Holmes awakened and exclaimed, “Watson, look up and tell me what you deduce.” Watson opened his eyes, and said, “I see billions and billions of stars. It’s [...]

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