Archive for 'Online Marketing'

Digg.com Success AGAIN

Posted on 18. Oct, 2007 by .

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Yesterday Michael over at retireat21.com managed to get on the Digg.com homepage. Unfortunately a mix of server crashes and wild conspiracy theories from the Digg readers lead to the site not staying on the main page for as long as he would have liked, but it is a great success none the less. He has [...]

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RadioHead Free Album Marketing Stunt?

Posted on 12. Oct, 2007 by .

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For those of you who have been living under a rock for the past few weeks, you may have missed the news that RadioHead have released their new album “In Rainbows” for FREE. Well, not quite free, they simply let you decide to pay as much or as little as you want. The first time [...]

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Clever Link Bait or Just Plain Cruel?

Posted on 11. Sep, 2007 by .

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Today I am going to share with you a mystery that has been described as: “Hilarious”, “funniest thing to ever get on Digg.com”, “The cruelest thing I have ever seen”. It all started 67 days ago when this story was submitted to Digg.com – NEED A LAWYER?. The article shows a profile page for Michael [...]

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How to promote Nicotine Gum

Posted on 08. Sep, 2007 by .

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This is another great example of how to create buzz from a creative advert. Unfortunately the image is too big to fit on this blog properly, but you can view it here: nicotine gum advert 

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How Do You Promote a TAMPON?

Posted on 07. Sep, 2007 by .

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Certain products can be hard to create buzz marketing ads for. Thankfully, a tampon is actually an easy one. Check out this hilarious advert for proof: Tampon Advert

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How I Grew a 12 inch Penis by Eating Carrots

Posted on 30. Aug, 2007 by .

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Welcome to another lessons from the headline writing masterclass. Today we are going to look at a very simple headline technique. Make a note of it and try it on your site. This is super simple. HOW I _______. It is that simple. Some examples? Sure… How I Made $1 Million in One Month  How [...]

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Are You Ashamed of Your Blog?

Posted on 29. Aug, 2007 by .

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Welcome to part 4 of my copywriting headline masterclass. Previous editions can be seen here: They laughed when I started blogging Who else wants to sleep with me? How a car accident saved my life Today we are going to look at headline creation technique number 4. It is very simple, it goes like this: [...]

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How a Car Accident Made Me a Copywriting Expert

Posted on 28. Aug, 2007 by .

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I was driving home from Madrid the other day and we got stuck in terrible traffic. There had been a really bad accident on the other side of the road, and all the drivers had slowed down to hopefully witness a bit of gore. But alas, Al Gore was nowhere to be seen, and the [...]

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Who Else Wants to Sleep With Me?

Posted on 27. Aug, 2007 by .

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Welcome to part 2 of the The Retiredat21.com Copywriting Headline Masterclass Week All week I will be sharing with you the most powerful headline techniques on the planet. Technique two is the: “Who Else Wants xxxxx?” formula. You can see that I used this headline in this article: “Who Else Wants to Sleep With Me?” [...]

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They Laughed When I Started Blogging – But Not When I Got Over 1 Million Visitors

Posted on 27. Aug, 2007 by .

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This week is officially known as “The Retiredat21.com Copywriting Headline Masterclass Week” Ok, I admit, it is not the most catchy of names, but what it lacks in catchyness it makes up for in usefulness and kick-ass-ness. I am not going to explain the importance of a good headline/title. If you don’t already know the [...]

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